BUSINESS PRESENTATION SKILLS
LMA Sales Training UK
"Integrated Sales Training"
Many sales and support people are confident when talking on a one-to-one basis. When they have to trade up to an audience and
give a presentation to a group of people they are uncomfortable. Yet in today's world, large
amounts of business can be at stake. Presenting a persuasive business
case, effectively and professionally, is now a key requisite for any sales, support person or manager.
In theory, it's very simple, you may well have a product, a service, or a business idea of faultless and foolproof brilliance and an audience of reasonably well disposed potential customers to sell to. You tell them the facts and they will be as enthusiastic as you are. After all you're convinced of its value - so naturally they will be to. If only it were that easy. As most people will tell you, making an effective business presentation is an activity fraught with so many pitfalls and unseen black holes that it can ruin all the hard work put into the project.
You may be a good salesman, a first class pre-sales support person or an excellent manager, but if you lack conviction when faced with an audience, you will flop. It's an expensive flop - if you are addressing your own staff, your internal credibility hangs in the balance; if it's a client pitch, business prospects are at stake! Everyone should be a master of the fundamentals of presentation since delivering a message to a group of people is something they must be able to do in a range of circumstances and for a variety of reasons. In the late 1990's, new technology made the preparation of a presentation easier, but the skills needed to deliver effectively still need to be taught and practiced.
THIS SPECIAL COURSE IS DESIGNED TO RAPIDLY IMPROVE THE ABILITY OF PARTICIPANTS TO PRESENT WELL.
To enable participants to:
Give a lucid, persuasive business presentation with confidence.
the most appropriate words for the presentation from
a presentation logically, so as to maximise impact,
Prepare notes for a presentation.
Use the most appropriate visual aids, including LCD Projection.
Control a group of people.
Manage team presentations.
Present a persuasive business case.
Instructor sessions are supported by individual participant presentations. All presentations are related to the business
environment in which the participants are involved. This is to ensure relevance to real world
situations. Where possible, participants attend the course with a pre-prepared presentation of
approx 15 minutes duration produced from a topic list agreed between the client and the tutor.
Each participant makes at least one full presentation during a course. (two on a two day course). Extensive use is made of CCTV to provide immediate feedback and evaluation. Full use is made of all popular visual aids i.e. OHP, Slides, Flip-chart, Computer generated graphics via PowerPoint etc, so that participants can have the opportunity to learn how to use them effectively. Individual video tapes are given to participants so that they can also view their performance after the course has finished.
Day 1 - Commence 9.00 a.m.
Introduction and objectives of workshop.
Verbal skills and techniques.
Presentation 1: pre-prepared(CCTV).
Review and evaluation of each presentation.
Planning a business presentation. How to get the mechanics right.
Structuring the presentation to aid understanding and retention.
Preparing and using notes. The methods available.
Use and abuse of visual aids. Why we use visuals. do's and don'ts. PowerPoint and LCD projection.
Controlling a group and handling objections.
forum and participant action plans.
Rehearsal of presentation 2.
Presentation 2 (CCTV).
Review and evaluation of presentation 2.
Individual coaching and video feedback.
Controlling a group.
Internal and external presentations.
End course discussion.
Based on £300 per delegate per day + accommodation and mileage at 45p per mile. A full set of workshop notes for each participant is included in the price. Please note that a 'fixed fee' of £1800+VAT applies to this workshop.
LMA Sales Training and Consultancy Services 6 Kensington - Silver Wharf - Sovereign Harbour - BN23 5NH Tel: 01323 471730 - Fax: 01323 471869
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